Drawing on its considerable experience,
marketing know-how and technical skill, together
with its rich artistic core and understanding of
musical environments, BIE develops special projects
to meet the exact requirements of the market: promotional CDs and DVDs, original presentations and personalised USB keys.

CD & DVD promotional projects
BIE was among the first companies in Belgium to exploit the marketing potential of the CD. The CD benefits from its perceived value and considerable cultural prestige. Its impact on the said public has endured. CDs are highly collectable. They confer both a feeling of enjoyment and belonging, making them an advertiser’s support of choice.

The promotional CD fits perfectly into the wider context of communication, in a very complete way: the chosen music is ideally suited to the target group, with the message being expressed through the booklet, and the brand’s image through the graphics.

The marketing potential of the CD is optimised by the specialised BIE team: its creativity in researching music and the presentation, its diverse catalogue and its success in negotiating musical rights are widely renowned. The type of music proposed can range from classical to dance, soundtracks, New Age, pop, jazz, nursery rhymes for children, etc.

BIE’s experience in promotional projects has now been extended to DVDs. Our specialists study your project in order to propose the best possible marketing solution.

Special presentations
BIE CDs are listened to and cause a stir. The forms, prints and original effects heighten the impact of the music and graphics. BIE proposes the Silhouette CD (cut) and the Crystal CD (transparent). The CD business card and personalised CD-Rs and DVD-Rs can equally be used as a support for your company’s image. Our latest product: the TVD. It easily slips inside magazines: its supple form allows it to withstand handling.

Personalised USB keys
Certain information merits being widely disseminated: your Internet address, catalogue, or even a program dedicated solely to your client’s enjoyment. BIE duplicates your USB keys and personalises them with the name of your company. A USB key is a valuable gift that your clients are sure to keep, as it can be used time and time again. Think about it...

Would you like more information or to request a quote ? Click here or call us on 02/347 16 20.